Tactical collaboration for execution on the field
Execution on the field: the key success factor is to implement your go-to-market strategy in alignement with your market access strategy (reimbursement & pricing):
-Strategic objective: building-up a community of early users willing to speak up among their colleagues and with healthcare authorities
-Segmentation of profiles and targeting: kols, academic stakeholders, reference centers, balance between public hospitals vs private clinics …
-Sizing of the targets to reach and the number of key centers to open
-Defining the timeline according to meetings with healthcare authorities and submissions
The magnitude and the pace can be adapted smoothly to optimize cost effectiveness as it is shown in the agreement signed with Caredis.
Full alignment and collaboration
The activity on the field on behalf of the client is opened and tracked:
- A Plan & Review meeting can be set up on a weekly basis to report account planning
- Meetings with healthcare processionnals (HCP) can take place online or onsite with our without the client
- Marketing events can be implemented for local opportunities or international events : booths, workshops/sympos, dinner events
- The client can be in copy of all the emails with HCPs
Step by step roadmap
with potential milestones on the field
